The Effect of Application Usability, Service Quality, and E-Satisfaction on Purchase Intention of GoFood Customers

Chandra, Wiria and Wirapraja, Alexander (2020) The Effect of Application Usability, Service Quality, and E-Satisfaction on Purchase Intention of GoFood Customers. Indonesian Journal of Information Systems, 3 (1). pp. 38-49. ISSN 2623-2308

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Official URL: http://ojs.uajy.ac.id/index.php/IJIS/article/view/...

Abstract

The habit change of modern society and the influence of social media are excellent opportunities for the small food and beverage industry to market their products through GoFood. The restaurants or micro-businesses can reach a wider audience through the application. However, the occurring question is whether selling through GoFood can attract customers’ buying interest. Along with the question, this study aims to determine the factors that influence consumer perceptions that affect purchase intentions by testing the purchase intention factors such as application usability, service quality, and electronic satisfaction. The study surveyed 130 respondents with purposive sampling technique. The data obtained was then measured using Confirmatory Factor Analysis (CFA) and Structural-Equation-Modeling (SEM) methods with a confidence level of 95%. The results of this study indicate that GoFood consumers’ purchase intentions are significantly influenced by the ease of application usability, the level of service perceived by consumers and electronic satisfaction from transaction experiences.

Item Type: Article
Uncontrolled Keywords: GoFood, application usability, service quality, e-satisfaction, purchase intention
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Information Technology
Faculty of Information Technology > Informatics Department
Faculty of Information Technology > Information System Department
Depositing User: P3M IKADO
Date Deposited: 31 Aug 2020 09:53
Last Modified: 16 Jun 2022 08:52
URI: http://repository.ikado.ac.id/id/eprint/128

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