Strategi Inovasi Dalam Rangka Menjaga Keberlanjutan Bisnis Dalam Menghadapi Era Volatility, Uncertainty, Complexity, dan Ambiguity (VUCA)

Currently, all the nations of the world are facing competition in the era of Volatility, Uncertainty, Complexity, and Ambiguity, which required an innovation strategy in order to support business sustainability. The methodology used in this research is the study of literature with the results of research, among others, Indonesia must increase the output of innovation, the implementation of innovation in order to support business sustainability need to strengthen research and development and utilize technological progress as a means to innovate and innovate in the company, leaders are very influential is needed in encouraging the birth of various innovations, with the innovation mindset owned by the leader will be born a culture of innovation in the company.